Welcome to its-all-design.com, the website of UK-based freelance Business Analyst, Tony Heap.

I’ve been working as a Business Analyst for a little while now. As a freelancer, I’ve had the opportunity to work for a number of clients on a variety of projects, both big and small. I feel like I have a few experiences to share – hence this site.

There seems to be a lot of advice out there on the interweb on being a Business Analyst. Everybody wants to tell you how best to do your job. And some of it is good advice. But all of it is merely opinion.

On this site I’m trying something a bit different. I can only speak from my experience, so I’m going to talk about just that: my experiences. You can take them or leave them, it’s up to you. Things that work for me might not work for you, so pick and choose.

I’m particularly interested in agile approaches and how they apply to business analysis. If you’re interested in agile, then you might want to know about how I became an agile business analyst.

I’m also a firm believer that there’s no such thing as a requirement – in my view, it’s all design.

And I’ve decided recently that I’m not actually a Business Analyst after all. I’m a Business Analyst Designer. In order to better explain what this means, I’ve also published the Business Analyst Designer Method, an agile method for designing business and IT system change.